Expo Universal OSAKA 2025 – Spain Pavilion

Sold Out won the public tender and secured the comprehensive production services for the cultural, corporate, and institutional events of the Spanish Pavilion at the Osaka 2025 Universal Exposition.

Expo Osaka 2025 was held in Yumeshima (Osaka, Japan) from April 13 to October 13, 2025, under the slogan “Designing the future society for our lives”.

The Spanish Pavilion stood out for:

• Being inspired by “The Kuroshio Current”, a powerful Pacific ocean current that historically connected Japan with Spanish transoceanic routes such as the Manila Galleon.
• Transmitting values of sustainability, blue economy, cultural exchange, and connections between Spain and Japan.
• Offering an immersive experience for visitors, exploring the natural and coastal diversity of Spain with content on marine biodiversity, innovation, and climate change.

The architectural and scenic design of the pavilion was the work of the Spanish studios Extudio, Enorme Studio, and Smart & Green Design, winners of a public competition organized by AC/E, under criteria of sustainability and circularity.

The Spanish pavilion received more than 3.5 million visitors between April 13 and October 13, greatly exceeding initial forecasts.

Faces such as Prince William of Luxembourg, the governor of Osaka Hirofumi Yoshimura, and Princess Takamado passed through the pavilion. Other Spanish figures such as Salvador Illa, Jordi Hereu, and the regional presidents of Andalusia, Extremadura, and Castilla-La Mancha also visited the pavilion.