MADRID, 2023

Formula 1®: The Exhibition was an immersive and interactive experience that told the extraordinary story of Formula 1, combining unique, never-before-seen artifacts, personal stories, and unprecedented contributions from the sport’s longest-standing legends.

A project five years in the making, “Formula 1 – The Exhibition” was the first international exhibition in the history of Formula 1. An innovative experience that showcased one of the greatest stories in sports.

From spectacular audiovisual content to elegant displays, “Formula 1 – The Exhibition” offered a wonderful journey through the exclusive world of Formula 1.

The exhibition traced the influences of Enzo Ferrari and Ayrton Senna, as well as the huge impact of the Netflix series “Drive to Survive.” It also combined the best interactive and immersive technologies, never-before-seen interviews, historic race cars, other artifacts, and large-scale installations.